About Us:

At Vahan, we are building the first AI-powered recruitment marketplace for India’s 300 million-strong blue-collar workforce, opening doors to economic opportunities and brighter futures.

Already India’s largest recruitment platform, Vahan is supported by marquee investors like Khosla Ventures, Y Combinator, Airtel, Vijay Shekhar Sharma (CEO, Paytm), and leading executives from Google and Facebook.

Our customers include names like Swiggy, Zomato, Rapido, Zepto, and many more. We leverage cutting-edge technology and AI to recruit for the workforces of some of the most recognized companies in the country.

Our vision is ambitious: to become the go-to platform for blue-collar professionals worldwide, empowering them with not just earning opportunities but also the tools, benefits, and support they need to thrive. We aim to impact over a billion lives worldwide, creating a future where everyone has access to economic prosperity.

If our vision excites you, Vahan might just be your next adventure. We’re on the hunt for driven individuals who love tackling big challenges. If this sounds like your kind of journey, dive into the details and see where you can make your mark.

About the Role:

As a Marketing Generalist, you will be at the heart of Vahan’s marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales.

What You’ll Be Doing:

• Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement.

• ATL Campaigns: Plan and execute mass media advertising strategies—including TV, radio, print, and outdoor campaigns—to build brand awareness on a large scale.

• BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience.

• Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce Vahan’s brand identity.

• Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment.

• Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach.

• Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data.

• Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns.

• Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness.

You’ll thrive in this role if you:

• Have 6-8 years of experience in a full-stack marketing role, covering ATL and BTL initiatives.

• Have experience in building and managing small teams, with a passion for mentoring and scaling marketing functions.

• Are a strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making.

• Have a strong grasp of digital marketing, performance marketing, and brand-building strategies.

• Have exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals.

• Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact.

What We Offer:

• Unlimited PTO: Flexibility and trust to manage your work-life balance.

• Comprehensive Medical Insurance: Robust healthcare plans for you and your family.

• Monthly Wellness Leaves: Regular time off to recharge and focus on well-being.

• Competitive Pay: A compensation package that reflects your contributions and impact.

• Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.