Category Expansion Lead

Bengaluru, Karnataka, India | CEO's Office | Full-time

Apply by: No close date
Apply

About Us:

At Vahan, we are building the first AI-powered recruitment marketplace for India’s 300 million-strong blue-collar workforce, opening doors to economic opportunities and brighter futures.

Already India’s largest recruitment platform, Vahan is supported by marquee investors like Khosla Ventures, Y Combinator, Airtel, Vijay Shekhar Sharma (CEO, Paytm), and leading executives from Google and Facebook.

Our customers include names like Swiggy, Zomato, Rapido, Zepto, and many more. We leverage cutting-edge technology and AI to recruit for the workforces of some of the most recognized companies in the country.

Our vision is ambitious: to become the go-to platform for blue-collar professionals worldwide, empowering them with not just earning opportunities but also the tools, benefits, and support they need to thrive. We aim to impact over a billion lives worldwide, creating a future where everyone has access to economic prosperity.

If our vision excites you, Vahan might just be your next adventure. We’re on the hunt for driven individuals who love tackling big challenges. If this sounds like your kind of journey, dive into the details and see where you can make your mark.

 

About the Role:

As a Category Expansion Lead, you will play a pivotal role in identifying, launching, and scaling new business categories for Vahan. You will drive end-to-end execution, from market research and business strategy to operational implementation and performance tracking. This role demands a strategic mindset, strong execution skills, and the ability to work cross-functionally to establish and grow new verticals within the organization. You will also lead a team, guiding them in executing category expansion initiatives and ensuring successful outcomes.

If you thrive in an entrepreneurial environment and enjoy solving complex business challenges, this role is for you.

 

What You’ll Be Doing:

  • Market Research & Opportunity Identification: Conduct in-depth market analysis to identify new category opportunities and assess their potential for expansion.

  • Go-to-Market Strategy Development: Define category expansion roadmaps, set success metrics, and execute strategic plans to drive growth.

  • Stakeholder Collaboration: Work closely with internal teams, including product, sales, and operations, to build scalable category solutions.

  • Execution & Operational Implementation: Lead the operational setup of new categories, ensuring seamless execution from pilot to scale.

  • Team Leadership: Manage and mentor a team, ensuring alignment with category expansion objectives and driving high performance.

  •  Partnership & Vendor Management: Identify and establish key partnerships to accelerate category growth and enhance service offerings.

  • Performance Tracking & Optimization: Monitor category performance, analyze key metrics, and drive continuous improvements to maximize impact.

  • Process Automation & Efficiency: Implement technology-driven solutions to optimize category expansion operations.

 

You’ll Thrive in This Role If You:

  • Have 6-8 years of experience in business expansion, category management, strategy, or a similar role.

  • Have led category expansion as a charter, with 0-1 experience in launching and establishing new categories or business lines.

  • Possess a strong analytical mindset with the ability to draw insights from data and make informed decisions.

  • Have excellent problem-solving skills and a track record of driving strategic initiatives.

  • Demonstrate strong stakeholder management and communication skills, working effectively across teams and external partners.

  • Thrive in fast-paced environments and take ownership of high-impact projects.

 

At Vahan, you’ll have the opportunity to make a real impact in a sector that touches millions of lives. We’re committed to not only advancing the livelihoods of our workforce but also taking care of the people who make this mission possible. Here’s what we offer:

  • Unlimited PTO: Trust and flexibility to manage your time in the way that works best for you.

  • Comprehensive Medical Insurance: We’ve got you covered with plans designed to support you and your loved ones.

  • Monthly Wellness Leaves: Regular time off to recharge and focus on what matters most.

  • Competitive Pay: Your contributions are recognized and rewarded with a compensation package that reflects your impact.

Join us, and be part of something bigger—where your work drives real, positive change in the world.